Recom Farmhouse - Mustang 2015 Launch

It was great to hear from HDR Light Studio user Richard Levene, at Recom Farmhouse New York, about their role in the Ford Mustang teaser images.

“Recom Farmhouse’ had the privilege to work on the teaser images for the upcoming release of the new Ford Mustang model. In combination with agency Team Detroit and photographer Uli Heckmann, we created a collection of images with a mixture of CGI and traditional photography. For the images with CGI cars, HDR Light Studio was used extensively in the lighting process with VRED, from previs lighting on set with the photographer to the refined lighting for the final renders. The lighting was kept pretty natural using a HDRI captured on location, with an extra light or two to boost the sun contribution or to bring up a specific detail on the car. HDR Light Studio’s ‘LightPaint’ feature let us place the lights exactly where needed. We can’t live without it now!” says Richard.

What’s interesting about this customer’s story is that HDR Light Studio is being used to place only small modifications to the HDRI lighting captured on location – but those small enhancements, precisely placed, are making all the difference to the dynamic visual quality of the final images. Being able to make these creative lighting edits to your HDRI map on the fly, whilst in a live connection with your interactive render session, is what HDR Light Studio is all about.

Project Credits:
Client – Ford USA
Photographer – Uli Heckmann
Agency – Team Detroit
Creative Directors – Ryan Breight, Brad Jendza
CGI & Retouching – Recom Farmhouse Team

HDR Light Studio being used with Autodesk VRED to enhance the natural lighting
captured as a HDRI map at the location.